Paparizza




Rebranding, Packaging, AI Image-Making, Art Direction


Credits & Gratitude

Project done -
For   -  The Neat Trick
As    -  Design Lead
With  -  Ishika Arora (Intern)

AI Images - Kavya Nallabrolu
Photography - Kavya Nallabrolu

PAPARIZZA, where pizza is the star of the show! The rebrand set out to elevate a familiar pizzeria into something high-end yet welcoming. Bold colors, typography, copy and playful details celebrate the joy of sharing a great pizza, while the art direction adds the touch of stardom — spotlighting the pizza as the true celebrity.

The result is a brand that balances glamour with accessibility, offering not just a meal, but a mood, a moment, and a story worth savoring.

The brand desired to boost their Instagramability, hence the identity system leans into this sense of glamour — creating picture-perfect moments designed to shine on social media and extend the Paparizza experience beyond the table, which was successfully achieved since the lauch of the rebrand.
















































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Sincerely,
Kavya Nallabrolu