Dawatpur
Project done -
For - The Neat Trick
As - Intern
With - Pali Khanna (Senior Designer)
Colab - ChromedDesignStudio for Interior Design
Bobby Nahar for Motion
Mentioned in - Architecutral Digest India
Our goal was to shape a brand that feels like stepping into the city’s living memory, where the aroma of street food, the hum of traders, and the legacy of empires coexist. We collaborated with Chromed Design Studio for interiors to create a cohesive visual language across digital and spatial design.
My on-site research in the bustling lanes of Chandni Chowk, drawing from Mughal architectural remnants and street-life textures, informed the visual identity and signage system - translating historical cues into contemporary brand expression.
The food court’s vast square layout became our canvas for a miniature city - four distinct zones, each with its own heartbeat, yet all connected by a shared visual rhythm.
Every corner was crafted to reveal a story, every pathway to spark curiosity. Rather than simply nod to Old Delhi, the space immerses you in its spirit.
— the ‘द’ in Devanagari and ‘D’ in English courting each other across cultures and centuries, both essential to the love story we're telling through design.