Creme Castle
Rebranding, Packaging, AI Image- Making, Art Direction
Credits & Gradtitude
Project done -
For - The Neat Trick
As - Design Lead
With - Ishika Arora (Logo Design Intern)
AI Images - Kavya Nallabrolu
Creme Castle, after securing funding on Shark Tank India, set out to reinvent itself. A mother–son patisserie with no physical storefront, the brand lives entirely online, the user touch points were the brand’s print-packaging and it’s digital presence. Hence, we created a nostalgic, whimsically sophisticated universe that could exist in the digital realm and extend to memorable packaging.
The visual language blends charm with modern polished details, making every dessert feel like a refined indulgence. The packaging doesn’t just carry cakes — it carries a story of desire, comfort, and the sweet, almost magical illusion of choosing well.